Ad from the National Coffee Association 1984
June 24, 2010 by Darren "DWilly" Williger
Filed under Videos
Join the Coffee Achievers!!! You are the New Coffee Generation! 1984 ad includes David Bowie, rock stars, sport, stage, Cicely Tyson, Ann & Nancy Wilson, Heart, Kurt Vonnegut



Aaaah, those were the days! Thanks for bringing back the memories!
Wally from “Dilbert” is a coffee achiever!
I’m a coffee achiever! Well, except for the achiever part…
This was way better when SNL parodied it as “The Crack Achievers.”
Thank you, National Coffee Association. I did not know …
since when is Bowie american?
Hey, there’s a secret aerosol spraying program going on worldwide. Search “chemtrails”, “Dont talk about the weather” and “Endgame HQ”. Check my chan – I watched it happen. Wake up, wake others, we need ya.
When we have a National Coffee Association, we have too many fucking associations.
0:18 the director falls to the left, then immediately comes back into frame from the right.
I love these! No one else I have mentioned them to remembers them…struck me as so weird, even back then. Please post the others if you have a chance. Btw, that’s not Pat Benetar, it’s Ann & Nancy Wilson from Heart!
Hilarious!
Definitely upload the other two! These ads were so bizarre. There was one with Ken Anderson that also inexplicably included Joe Jackson (the British pop singer) and Jane Curtin doing a “Weekend Update” from SNL. I remember just not…believing them. They seemed to have nothing to do with any of the people shown, and seemed to be way overblowing the capabilities of coffee. “Because coffee CALMS YOU DOWN…and picks you up!” Yeah, right…and this has to do with David Bowie and ELO how??
Beer makes you lean, muscular & sexually-alluring.
“You’re looking hale and hardy little buddy”
“I’m a coffee achiever Sam”
finally I get it!
Speaking of 2 AM, I remember these commercials during Night Tracks on SuperStation WTBS. I should upload the other two with Ken Anderson and Heart.
0:25 – Looks like Cicely’s on something a little more potent than caffeine.
Lol I love how David Bowie when they say American Society. Considering he is British and cocaine is what got him up in the morning
Isn’t it ironic Vonnegut is in this ad? This ad seems like everything he mocks about America in his books.
Yes, we are addicted to a drug in a liquid form. I guess thats what makes America work. That and weed.
ELO did this song! Great tune!
when this series first came out, they would air this at like 2 AM. I mentioned to my friends that it was like a surreal nightmare and reminded me of the image of someone “the movers and the shakers” slumped in the corner shaking with soiled pants…. Oh the memories!! thanks!
I didn’t remember Kurt Vonnegut being in that commercial! Cool!
Do you have the one with “Coffee beans and human beings were meant to be the best of friends”?
hey thanks for uploading this. I remember the one with David Bowie singing Modern Love. And the one with NY city marathon winner Allison Roe from 1981. Very weird marketing idea for coffee, pre-starbucks era.
Caffeine . . . the 80s version of meth. Oops . . . I forgot, it was cocaine, not caffeine. There’s a reference to this song in Weird Al’s “Dare to be Stupid”.